Culture Pop
role: design director, retouching
Services: photography, art direction
TEAM: FAIR FOLKCulture Pop needed a fresh burst of life in its studio video and photography for “If Soda Grew on Trees,” a campaign that Fair Folk also brought to life through a live-action shoot.
With a full production crew and prop stylist, we transformed the Fair Folk office into a world of color. The goal was to capture just how juicy each flavor could feel—as if every can had been freshly plucked from a tree.
The spotAfter storyboarding a 30-second studio spot, we brought the vision to life with dewy water droplets, vibrant sets, and plenty of juicy close-ups—capturing Culture Pop at its most mouthwatering.
ooh placementsUsing photography from the shoot, we blended the live-action world with the vibrant studio aesthetic to tie the campaign together. A crisp, refreshing can meets a hyperrealistic leaf sprouting from its top, all grounded by the line “If Soda Grew on Trees.”
