CustomMade Jewelers
role: design director
Services: branding, illustration, ux/UI
TEAM: FAIR FOLKCustomMade brings a fresh perspective to custom jewelry, leaving the stuffy traditions behind to help people create pieces that feel uniquely their own. They needed a look with just as much personality as their customers.
The LogoCustomMade needed an identity that was bright, bold, and just as striking embossed on an engagement ring box. The logo brings together a C and M, with the center of the M forming a diamond. Radiating rays give it a little extra sparkle, balancing a playful spirit with the significance of a custom engagement ring.
The color palette takes its cues from the stones in their collection, drawing on diamond, peridot, garnet, sapphire, tourmaline, and ruby to bring richness and personality to the brand.
A series of badges highlights CustomMade’s one-of-a-kind guarantee, appearing across the website, marketing materials, and inserts included with each customer’s order.
The websiteCustomMade needed a website that reflected their new identity. We redesigned a set of key pages, establishing a visual style their team could carry across the rest of the site.
Custom illustrations and organic layouts brought a fresh, playful energy to the experience while preserving the sense of luxury their jewelry deserves.
GuidelinesTo bring it all together, we gave CustomMade guidance on using their existing customer photography to complement the new look.
Then we tied it up with a pretty little bow: a set of brand guidelines to help anyone bring the identity to life.
