Hooper’s Judge
Companion To All
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Companion To All 〰️
role: design director
Services: branding, illustration, editorial
TEAM: FAIR FOLKHooper’s Judge began in the imagination of Brian McLaughling, a South Shore restaurateur with Irish roots and a vision for a pub that feels like home.
The name pays homage to Robert C. Hooper of Boston and his dog, Judge—a bull-and-terrier mix recognized by the American Kennel Club as the ancestor of all modern Boston Terriers.
Inspired by his Irish heritage, Brian set out to bring an authentic Irish-style pub to the South Shore of Massachusetts, where he now lives. With Judge as our guiding spirit, we helped bring that vision to life: a welcoming gathering place with plenty of character, a little pedigree, and a home fit for a king.
LogomarksFun yet elevated, Hooper’s Judge is a place where you can feel just as comfortable ordering a extra dirty swamp water martini as you do a High Life.
Balancing the pub’s classic charm and unexpected quirk through our hero, Judge, who himself balances a cocktail glass on his nose.
The SPACEWhile the project centered on crafting the brand identity, we also had the chance to give Judge a few friends—creating custom bathroom wallpaper from images of 19th-century bull-and-terriers.
